In today’s competitive marketplace, it’s more important than ever to convey and demonstrate your value to the customer. How do you differentiate your organization from the competition? Are you telling your customers about your MHEDA membership and how that stands for quality, continuous improvement and best industry practices? Are your salespeople telling the customer this?
Being a member of MHEDA demonstrates your commitment to professionalism and your quest to take advantage of every opportunity to participate in education and training, engage in best practices, network with peers and benchmark your performance, all toward the end of continuous improvement. This is an important and valuable message to share with your customers as well as with other associates within your own organization.
MHEDA recently placed advertisements in the 2nd Quarter issues of several end-user publications (see below) explaining what MHEDA stands for and the value proposition of buying through MHEDA members. The Foodservice Equipment Distributors Association, The Worldwide Cleaning Industry Association and Association for Manufacturing Excellence are all currently running the advertisement pictured below. (Look for the Gold Standard graphic throughout this issue to denote special MHEDA news and events.) Their readers all buy your products. Your salespeople have an ideal opportunity to target the end-users in these markets and promote the added value they bring to the table because of their membership in MHEDA. Use the MHEDA logo on your marketing materials, brochures, Web site, e-mail templates and letterhead. It’s to your advantage to let the customer know what MHEDA means to you and your organization.
With the current challenges and the changing dynamics of today’s world, active MHEDA membership is more important than ever. Are you sharing the resources of MHEDA with your employees? At least once a month, you and your associates have the chance to be educated on a variety of timely and industry-specific subjects. It’s a Twitter, LinkedIn and Facebook world. Are you in it or letting it pass you by? Are customers finding you because your Web site is optimized? If not, you can bet they’re finding your competitors. Learn from your peers and other professionals about these subjects and so many more through MHEDA’s educational programs.
As you will read in the pages of this issue, now is not the time to hunker down and wait for the good times to return. Success is coming to those who are continuously learning and adapting to the new rules. Countless members have told us that MHEDA has made their organizations stronger. Use MHEDA programs and services to your advantage and tell your customer why you are doing it. Incidentally, if you haven’t already included a MHEDA logo on your marketing materials, give us a call and we’d be happy to send you a copy.
Best wishes for much continued success!