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Associated Announces New Brand Identity

During the past five decades, Associated Material Handling Industries, Inc. and Allied Handling Equipment Company have strived to forge long-term relationships with their customers by providing leading-edge design and engineering solutions, world-class products and industry-leading support services.  Their experience and consultative approach has helped their customers optimize storage and order fulfillment operations within their distribution and production operations to satisfy goals for increased productivity, efficiency and operational cost reductions. Throughout this journey, one thing has remained the same; they are committed to exceeding the expectations of their partners. 

As their portfolio of product and service offerings has expanded over the last 50 years, they have enhanced their approach and brand identity to be more reflective of the full scope of their capabilities.  To best reflect this in the marketplace, they have changed their name to Associated Integrated Supply Chain Solutions. 

They have also refocused their business model to deliver on this enhanced brand promise. This new approach includes an Engineered Solutions and a Fleet Solutions group. This combination gives them the ability to leverage their unparalleled experience and industry best practices to evaluate their customer’s current operations and recommend practical strategies to enhance its effectiveness and reduce overall costs.

To provide customers with additional information about these capabilities and services and how Associated can be of assistance in making recommendations that will benefit customers they have also developed a new website that can be viewed at www.associated-solutions.com

Michael Romano, president/CEO of Associated, says, “As we look toward the future we are committed to developing new and innovative methods to provide value to our customers. We are confident that this refocused effort will enable us to continue to add value to all of our partnerships. With this change we have made the commitment to grow from the material handling company of the past to the supply chain solution provider of the future.”

Material Handling Equipment Distributors Association

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