Peter Rice is Steel King’s new vice president of sales. Rice had been Steel King’s northeast manufacturer’s representative since 2009. He now oversees Steel King’s entire sales operation from its headquarters in Stevens Point, WI. Richard Hartzler was named major projects manager. Hartzler joins the company with nearly 20 years of industry experience as a customer, distributor, installer and manufacturer. Hartzler will be the primary liaison between the customer and the installer.