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Toyota Celebrates 45 Years

Celebrating 45 years, Toyota Material Handling, U.S.A., Inc., serves as the supplier for the number one selling lift truck brand in the United States since 2002. In 1967,Toyota established its first forklift dealership and sold its first forklift in the United States. Holding the sales leadership position is only one aspect of the company’s success.

Setting the Bar in Safety
According to an independent research study conducted by Peerless Media Research Group, Toyota lift trucks rank the safest for two years running. In fact, Toyota led all three categories including:
● safety    ● fewest safety-related incidents    ● most affordable to maintain in terms of safety

This was achieved, in part, by innovative technology such as Toyota’s industry exclusive System of Active Stability™ (SAS), a stability enhancement system that electronically monitors a lift truck’s operations and reduces the likelihood of a tip-over.

Made in America with Pride

In 1988, Toyota Industrial Equipment Mfg., Inc. (TIEM), became Toyota’s first forklift plant outside Japan. For more than 20 years, Toyota has been proud to provide our customers with high quality products built at the award- winning TIEM facility based in Columbus, Ind. A zero-landfill facility and Industry Week’s Best Plant, TIEM manufactures the majority of Toyota’s lift trucks sold in North America. From the first U.S. built Toyota lift truck, a 5,000 lb. cushion tire truck rolling off the line in May 1990 to now, more than 450,000 lift trucks have been built here.

Electrically Charged, Environmentally Driven
The future is electric. In an effort to help meet the growing demand for cleaner running electric lift trucks, Toyota recently introduced the 8-Series, 4-wheel AC-powered electric lift truck line. The AC- powered system is comprised of a series of subsystems – conserving energy and regenerating power to extend battery run time and maximize operational productivity between battery charges. With up to 21 percent faster travel speeds, the new 8-Series minimizes the performance gap with its internal combustion counterparts. Now customers can have the best of both worlds – a powerful and environmentally friendly lift truck made exclusively here in the United States.

Total Solutions Provider
Toyota is committed to being a total solutions provider, offering customers the solutions they need for a diverse range of material handling needs. In addition to electric and internal combustion forklifts, numerous design advancements and industrial equipment solutions that have improved the material handling process and enhanced the end-user experience, include:

●  Automated Guided Vehicles (AGVs) – Toyota’s AGVs offer customers several benefits, including higher productivity, continuous operation, reduced product damage, improved process flow and the reduction of non-value-added activity.
●  Fleet Management – Toyota’s Fleet Management Solution goes beyond simple reporting to actually analyzing your fleet and making the right recommendations to deliver a lean fleet. This lean-thinking approach ensures customers receive optimal fleet performance at the lowest possible cost of ownership.

Industry-Leading Dealership Network

Toyota lift trucks are backed by proven product support from an industry-leading network of dealers who offer a broad range of resources including: factory-trained service technicians, Toyota Genuine Parts, Toyota Certified Used Equipment and flexible financing packages through Toyota Financial Services. A nationwide network of 70 authorized Toyota dealers with 220 locations work together to offer industry-leading sales, service and parts support to fulfill all of its customers’ material handling needs.

Celebrating A Milestone

Toyota celebrated its 45th Anniversary at the Annual Toyota Material Handling, U.S.A., Inc. Dealer Meetings Award Gala. The event commemorated the milestone anniversary while also celebrating the achievements of the company’s dealers. Bob Hull, chairman of Hull Lift Truck, Inc. (pictured at left) was presented with Toyota’s Lifetime Achievement Award at the Gala.

For more information on TMHU, please visit toyotaforklift.com, follow us on

Facebook.com/ToyotaForklift, Twitter.com/ToyotaForklift or call 1-800-226-0009.