Three years ago, The MHEDA Journal changed its publisher to Naylor, LLC based out of Gainesville, Florida. In the years since, there have been a lot of changes to MHEDA’s media platforms. We introduced MHEDA-TV, launched the @MHEDA_Journal twitter account and MHEDA’s Google+ page, unveiled a digital edition of The MHEDA Journal and overhauled The MHEDA Connection and TheMhedaJournal.org. By and large, however, we’ve left the content in The MHEDA Journal relatively untouched.
It’s not that we ignored The MHEDA Journal, not by a long shot. It’s just that, even with all of the new platforms we introduced, members have overwhelmingly preferred the print journal as the medium to keep up with the ins and outs of the industry and the Association. The saying, “If it’s not broke, don’t fix it,” came to mind.
However, last week both Liz Richards and I went to Naylor’s Gainesville headquarters for an editorial-wide meeting that we dubbed a “Content Strategy Workshop” or #CSW14, which you can search on Twitter. This workshop was designed to break the chain of “business as usual” and unleash our creative juices. Both Liz and I came out of the meeting inspired and raring to go.
In my first ever editor’s note, I promised changes for our Association media. And this year we have introduced a lot of things that I’m incredibly excited about and proud of. But we aren’t finished. 2015 will see many new changes including several new ideas being implemented in The MHEDA Journal. Is there something you’d like to see us try in The MHEDA Journal? Or do you have a story idea that you would like us to write or you’d like to contribute? Send us a message on Twitter @MHEDA_Journal or @MHEDAOffice or an email to firstname.lastname@example.org.
This is the dawn of a new era for MHEDA Media. We look forward to hearing from you soon.