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@ Work: Regional Sales Manager

Adam Wray
Title: Regional Sales Manager
Company: Nashville Wire Products
Location: Nashville, TN
Years on Job: 16

Adam WrayWhen I was 21 years old, I was working at a dead-end job in the warehouse of a local carpet company. I was making minimum wage and had no benefits. I was just looking for something a little better, so I called a friend of mine who was a plant supervisor at Nashville Wire and gave him my résumé. I had no idea then, that this job would ultimately become a career. This company is like a family and I can’t imagine doing anything else. To say that I have been and continue to be blessed would be a dramatic understatement and does no justice to the word. I’m absolutely humbled with the opportunity to do what I do on a daily basis

1) Moving Up

When I first applied for a position at Nashville Wire, my friend noted that I had some unique computer skills and passed my résumé up the chain and into the sales office where I was offered a position in estimating. A year after that, I was offered a position in engineering and three years after that was named Traffic Manager. After five years in logistics, I was offered my current position of Regional Sales Manager.

2) Communication

I have always considered myself a “people person,” but sales really forces you to be accepting of others (and their issues) all the time. In our industry, a fraction of an inch can make or break a deal and a lack of communication can turn a potential profit into a loss in a heartbeat. When I am talking to customers, I always try to over-communicate, especially when it comes to measurements. I try to treat others the way I want to be treated. Having a positive attitude and not losing my cool in a stressful situation can make a huge difference.

3) Evolving Technology

Since I’ve worked here, we’ve transitioned from fax, to email, to text messaging. We try to give our customers the path of least resistance. We still receive faxes and if a customer wants to send in a PO by carrier pigeon, we will take that too! I have a love/hate relationship with my iPhone. My wife would say I’m addicted to it but I’m a little OCD and can’t stand for my inbox to be full.

4) Keeping up to Speed

Industry methods are constantly changing and it’s vital to stay up to speed with not only our products but also our competitors. From both a sales and marketing perspective, if you’re slow to accept change and insist on doing things “the old way” then you’re going to get passed by.