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2nd Quarter 2013

C O V E R   S T O R Y
Preparing for Recession
The Next Economic Cycle2Q Cover
By Alan Beaulieu

In Case of Emergency
Disaster-Proofing Your Supply Chain
By Mark Humphlett

2013 Exhibitors’ Showcase
More than 80 MHEDA members will display their products at MHEDA Convention

Get Your Game On
Listen to your customers.
By Norm Clark



To Establish and Maintain Lifetime Relationships
Raymond Handling Concepts Corporation Member Profile

At Work
National Acquisitions Manager Sam Sterner


Search Engine Marketing Value Proposition
By Brian Bluff


President’s Perspective

From The Desk Of Liz Richards

Ask Your Board


The Parachute Congress Made
The issues with the fiscal cliff agreement
By Bart A. Basi and Marcus S. Renwick

Absorption Measures Performance and Sustainability
How to measure performance and sustainability
By Robin Currie


What Looks Good on Paper
By Doug Carland

An Expert, Advisor, Resource and Single Point of Contact
By Warren Greshes


Employers Must Pick Up the Slack
By Eric Chester

How To Get People to Do What You Want Them To Do
By Garrison Wynn, CSP


The online Member Profiles of the following companies will give you more insight into some of MHEDA’s 2013 Board members: AHS, Bode Equipment Company, Conveyor Solutions, Hy-Tek Material Handling, Morrison Industrial Equipment, PeakLogix and Reikes Equipment Company.

How did you do? Read the 2012 Industry Forecast to review the past year.

The MHEDA Journal is published quarterly: Winter, Spring, Summer and Fall. Subscription rate is $40 annually. Not-for-profit and charitable organization rate is $40 annually. MHEDA members receive this magazine as part of their dues. The MHEDA Journal is published by the Material Handling Equipment Distributors Association, 201 U.S. Highway 45, Vernon Hills, Illinois 60061-2398.

Executive Editor – Liz Richards Managing Editor – Christine Cusatis Editors – Susan Freibrun • Steve Guglielmo Rebecca Hein • Joanne Piacenza • Cindy Thoren

Editorial correspondence should be sent to Liz Richards, Executive Director, Material Handling Equipment Distributors Association, 201 U.S. Highway 45, Vernon Hills, Illinois 60061-2398; telephone 847-680-3500; fax 847-362-6989. Advertising correspondence and materials should be sent to Drew Jasinski, Naylor, LLC, 5950 NW 1st Place, Gainesville, Florida 32607; telephone 352-333-3434; fax 352-331-3525; email djasinski@naylor.com.