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2nd Quarter 2015


C O V E R   S T O R Y

Growth As Strategy
How to strategically plan and execute a growth strategy
By Jerry Weidmann

Rock Stars Create Unique Experiences
Enhancing your value proposition
By Jim Knight

The Benefits and Hazards of Working in a Family Business
Having it both ways – a successful business and a happy family
By Buddy Smith

The Shift
A force of change in the new world of work
By Seth Mattison

What Does A Winning Sales Strategy Look Like in 2015?
By Ryan Estis

MHEDA Member Profile

Ahead of the Curve
Cisco-Eagle’s ability to identify market trends has helped them become an industry leader.
By Steve Guglielmo

@ Work
Sarah Fiola, Tri Lite, Inc.


President’s Perspective

From The Desk Of Liz Richards

Ask Your Board

Editor’s Note

Money Matters

Industry Pulse: 2nd Quarter Projections
2nd Quarter economic forecast

Online Resources

The Search Engine and Social Media Relationship
By Brian Bluff


The online Member Profiles of the following companies will give you more insight into some of MHEDA’s 2014 Board members: AHS, Bode Equipment Company, Conveyor Solutions, Hy-Tek Material Handling, Morrison Industrial Equipment, PeakLogix and Reikes Equipment Company.

How did you do? Read the 2013 Industry Forecast to review the past year.

The MHEDA Journal is published quarterly: Winter, Spring, Summer and Fall. Subscription rate is $40 annually. Not-for-profit and charitable organization rate is $40 annually. MHEDA members receive this magazine as part of their dues. The MHEDA Journal is published by the Material Handling Equipment Distributors Association, 201 U.S. Highway 45, Vernon Hills, Illinois 60061-2398.

Executive Editor – Liz Richards Managing Editor – Steve Guglielmo Editors – Susan Freibrun •  Rebecca Hein • Joanne Piacenza • Cindy Thoren

Editorial correspondence should be sent to Liz Richards, Executive Director, Material Handling Equipment Distributors Association, 201 U.S. Highway 45, Vernon Hills, Illinois 60061-2398; telephone 847-680-3500; fax 847-362-6989. Advertising correspondence and materials should be sent to Drew Jasinski, Naylor, LLC, 5950 NW 1st Place, Gainesville, Florida 32607; telephone 352-333-3434; fax 352-331-3525; email djasinski@naylor.com.