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2011 Advertising Rates

MHEDA Media

Black & White AD Display Rates
  1X Rate 4X Rate 6x Rate 9x Rate 12x+ Rate
Full Page $2835.00 $2440.00 $2300.00 $2235.00 $2180.00
2/3 Page $2175.00 $1785.00 $1665.00 $1625.00 $1585.00
1/2 Page $1730.00 $1530.00 $1435.00 $1405.00 $1375.00
1/3 Page $1215.00 $ 985.00 $ 925.00 $ 900.00 $ 875.00
1/4 Page $1060.00 $ 912.00 $ 805.00 $ 750.00 $ 735.00
Color Rates  
4/Color Process $ 600.00
PMS Spot Color $ 450.00 each
Process Color $ 150.00 each
Spread Rates1:
  1X Rate 4X Rate 6x Rate 9x Rate 12x+ Rate
Full Page B&W $5170.00 $4270.00 $4180.00 $4090.00 $4015.00
Full Page 4/Color $5700.00 $4870.00 $4780.00 $4690.00 $4615.00
1Each spread counts as one insertion toward display advertising frequency.
 


MHEDA Connection
Spotlight: $1920

Multiple Pages
For rates on three or more page ad displays, consult your Relationship Manager.

Guaranteed/Special Positions
For right hand page, far forward requests or other special positions, consult your Relationship Manager.

Inserts: For loose or bound inserts, consult your Relationship Manager.

Material Supplied in Non-Digital Format / Production Charges
There will be a $65 surcharge for ad material not supplied as a digital file.
Production charges will be assessed and added to the invoice for all digital files requiring corrections.

General Regulations: Agency Commission: 15%
Mechanical charges, costs of artwork or conversions are non-commissionable.
No agency commission allowed if invoices are not paid in full within 30 days.

Bills Rendered: Publication Date
  Payable in US Dollars only

Regulations Covering Acceptance of Advertising: As indicated under “Contract and Copy Regulations Business Publication Edition” appearing in Standard Rate and Data Service (SRDS).