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2012 Advertising Rates

MHEDA Media

The MHEDA Journal

Black & White AD Display Rates
  1X Rate 4X Rate 6x Rate 9x Rate 12x+ Rate
Full Page $2950.00 $2540.00 $2395.00 $2325.00 $2270.00
2/3 Page $2265.00 $1850.00 $1730.00 $1690.00 $1650.00
1/2 Page $1800.00 $1590.00 $1490.00 $1460.00 $1430.00
1/3 Page $1265.00 $1025.00 $ 960.00 $ 935.00 $ 910.00
1/4 Page $1110.00 $ 950.00 $ 835.00 $ 780.00 $ 765.00
           
Color Rates  
4/Color Process $ 600.00
PMS Spot Color $ 450.00 each
Process Color $ 150.00 each
   
Spread Rates1:
  1X Rate 4X Rate 6x Rate 9x Rate 12x+ Rate
Full Page B&W $5170.00 $4270.00 $4180.00 $4090.00 $4015.00
Full Page 4/Color $6350.00 $5750.00 $5640.00 $5525.00 $5415.00
1Each spread counts as one insertion toward display advertising frequency.
 

Multiple Pages
For rates on three or more page ad displays, consult your Relationship Manager.

Guaranteed/Special Positions
For right hand page, far forward requests or other special positions, consult your Relationship Manager.

Inserts: For loose or bound inserts, consult your Relationship Manager.

 
The MHEDA Journal Online:
  1X Rate 4X Rate 6x Rate 9x Rate 12x+ Rate
Static $1100.00 $950.00 $835.00 $780.00 $765.00
Dynamic $1800.00 $1590.00 $1490.00 $1460.00 $1430.00
 
MHEDA Connection:
Spotlight Ad $2075.00
 

Material Supplied in Non-Digital Format / Production Charges
There will be a $65 surcharge for ad material not supplied as a digital file.
Production charges will be assessed and added to the invoice for all digital files requiring corrections.

General Regulations: Agency Commission: 15%
Mechanical charges, costs of artwork or conversions are non-commissionable.
No agency commission allowed if invoices are not paid in full within 30 days.

Bills Rendered: Publication Date
  Payable in US Dollars only
   

Regulations Covering Acceptance of Advertising: As indicated under “Contract and Copy Regulations Business Publication Edition” appearing in Standard Rate and Data Service (SRDS).

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