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Author Archives: Steve Guglielmo

Social Media and Search Engine Marketing

A Plan and a Process By Brian Bluff Material handling companies routinely ask two questions about Internet marketing: “How do we develop a search engine marketing and social media plan that delivers results?” and “Where should we start?” Here we’ll explore a methodology for developing an Internet marketing plan that covers social media and search engine marketing, including effective strategies ...

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Compensation

Are Your Sales Representatives Satisfied? By Mike Emerson A recent survey of wholesale distributors by Robert W. Baird and Company found that nearly a third of distributors are dissatisfied with their sales compensation programs. This finding is very consistent with my experience over the last dozen or so years and was my motivation behind writing the book, Effective Sales Incentive ...

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Expanding Service Department Metrics

By Matthew Hicks In our work with dealers in multiple industries we see the same anxiety regarding the management, development and execution of the service department. Especially in periods of service market growth, the anxiety is heightened because of the diverse forces that play on service performance. These forces range from recruiting, selecting, onboarding and training cycles, to billing, expense ...

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Happy Anniversary!

MHEDA Congratulates the following companies, each of whom is celebrating a milestone anniversary in 2012. (Distributor members are listed in black, while Supplier/Associates are listed in red. To submit a press release or anniversary photo, please email Steve Guglielmo at sguglielmo.tmj@gmail.com) 105th Anniversary  —  Est. 1907 Hamilton Caster & Mfg. Co., Hamilton, OH     Modern Equipment Company, Inc., Omaha, NE   ...

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Toyota Celebrates 45 Years

Celebrating 45 years, Toyota Material Handling, U.S.A., Inc., serves as the supplier for the number one selling lift truck brand in the United States since 2002. In 1967,Toyota established its first forklift dealership and sold its first forklift in the United States. Holding the sales leadership position is only one aspect of the company’s success. Setting the Bar in Safety ...

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Andrews & Hamilton Celebrates 25 Years

Andrews & Hamilton Co., Inc. is proud to serve Material Handling Equipment to North Carolina and it’s neighboring states since 1987.  Andrews & Hamilton is a proud stocking distributor for Republic Storage Systems, Wireway/Husky Corp. and an assortment of used equipment. In May 2012 Andrews & Hamilton celebrated with a BBQ lunch at our warehouse location in Durham, NC.  The ...

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Springer Equipment Celebrates 20 Years

BIRMINGHAM, AL – For 20 years now, companies “needing a lift” have looked to Springer Equipment for help. A full-service material handling dealership, the company was founded by Annette and Ted Springer in 1992. They had both worked in forklift sales and management since in the mid-1970s, so the Springers were primed for success. But not only has Springer Equipment ...

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Nissan Forklift Celebrates 45 Years

“We are proud to be celebrating our 45th anniversary as a MHEDA member.  Through MHEDA, members have access to a solid network of industry-specific educators, and a professional forum for sharing best business practices.  As an OEM, we have seen first-hand the positive impact membership has had on our channel partners.  Many of our top performing dealers – several of ...

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At Work: Territory Manager

Name: Luigi Marinoni Title: Territory Manager Company: Washington Liftruck Location: Seattle, WA Years On Job: 5 I began working at Washington Liftruck five years ago as a parts and service representative. However, prior to coming to Washington Liftruck, I worked as a technician. Having a technical background has made a world of difference. I honestly don’t see myself as a ...

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Planning Is Bringing The Future Into The Present

By Liz Richards, MHEDA Executive Vice President “Planning is bringing the future into the present so you can do something about it now.” – Alan Lakein Alan Lakein, an author on personal time management, is credited for that quote, and to me it embodies the essence of why strategic business planning is so critical. Your MHEDA Board of Directors has ...

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