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Marketing

You Have Seven Seconds. Make Them Count!

Like it or not—right during your first encounter—others will form an immediate opinion about you. And if you have not taken the time to control the details, you are leaving your impression entirely in their hands.

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How to Get Your Online Marketing Efforts Back on Track

By Brian Bluff Over the past 18 months we have audited the online marketing efforts of over 175 distributors and manufacturers. For the most part, these companies are in the same boat – digital marketing has become more difficult than a single person or skill set can handle and the company doesn’t have a plan. The aim of this article ...

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Hack-Proof Your Company’s Social Media

Protect your social media sites from hackers By Ryan Holmes On Monday, Feb. 18, Burger King woke up to one whopper of a social media problem. The company’s Twitter account had been hacked—its name changed to McDonalds and its background replaced with an image of Fish McBites. In the hour it took for officials to regain control, hackers proceeded to ...

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Want to Grow? MARKET!

Here’s a simple, tragic truth about the vast majority or distributors and manufacturers: not enough prospective buyers know about your company and the wonderful things you can do to help them.

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Search Engine Marketing Value Proposition

How Big is the Opportunity and How Much Will it Cost? By Brian Bluff Generating more leads is the first step to growing sales. In the absence of an ecommerce enabled website, an Internet marketer’s job is to use your website to drive leads. That grows sales and directly impacts your bottom line. There are practically as many strategies for ...

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Social Media and Search Engine Marketing

A Plan and a Process By Brian Bluff Material handling companies routinely ask two questions about Internet marketing: “How do we develop a search engine marketing and social media plan that delivers results?” and “Where should we start?” Here we’ll explore a methodology for developing an Internet marketing plan that covers social media and search engine marketing, including effective strategies ...

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Who’s to Say What’s Sexy? Marketing in a Narrow-Niche B-to-B Space

By David Avrin, The Visibility Coach A colleague commented to me recently about how he could certainly understand how I could get excited about speaking for companies and organizations that create and sell new consumer products or gee-whiz technology, but was struggling with what I would have to say to businesses selling mechanical parts, packaging supplies, trucking services or financial ...

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Social Media and the C-Level: Objections Discussed

By Brian Bluff At MODEX, my brother Eddie and I had the opportunity to deliver a workshop titled, “Social Media Bootcamp.” During a break, I spoke with a number of the attendees. Despite their excitement about the power of social media and its potential impact on their businesses, some expressed concern about their ability to get started. The reality is ...

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