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Sales and Marketing

First-Rate Voicemail Messages

If you’re taking time off for the holidays, you can expect the people calling you will hear your voicemail message. Help both the caller and yourself by following these tips and make your message as painless as possible.

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The Bane Of Salespeople

Customers object to product prices for a number of reasons including attitude-based reactions, emotional objections and ego-driven objections. By Tom Reilly.

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Selling Warranty Contracts

Selling service contracts along with a forklift or other piece of material handling equipment offers benefits to forklift dealers and end users. By George Schmid and John Burkart.

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Prospecting

For a sales professional, prospecting involves looking for new customers and looking for new decision-makers at existing customer locations. By Joe Ellers.

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Marketing Your Dealership

MasterLift recognized the importance of taking risks and innovation when they created their own brand of customizable forklifts targeted towards end-users. By Gary Wilson

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Who Am I?

Customers in today's material handling market are more educated and more knowledgeable than previous generations, and expect a higher level of service from their material handling distributor. By Christine Corelli.

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The Seven Touch Points of Communication

It would seem that in today’s high-tech world, communication would be simpler than ever before. Oddly enough, though, there are 7 touch points of communications that can have you fouling up enhancing a business relationship. By Nancy Friedman.

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