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Sales and Marketing

US Forklift Industry Remains Strong

By Brian Feehan, President, ITA With no shortage of headline-grabbing news from Washington, DC; “Will the Federal Reserve Raise Rates? Will Congress Pass a Debt Ceiling Increase and Negotiate a Budget? Will US Foreign Trade Policy Initiatives Pass Congress? Will Presidential Election Politics Gridlock Washington?” Some of these headline questions have been answered – Congress passed a debt increase and ...

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MHI Predicts Modest Slowdown in Material Handling Equipment Manufacturing in 2016

By George Prest, CEO, MHI After experiencing near historic highs in 2015 for Material Handling Equipment Manufacturing (MHEM), MHI predicts a modest slowdown in U.S. material handling equipment manufacturing in 2016. MHEM orders are expected to be $31.1 billion in 2015, but fall in 2016 by 11.3 percent to 27.6 billion. Domestic Demand is expected to be 30.7 billion in ...

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MHEDA Suppliers Display Restrained Optimism

By Chris Powers On these pages last year, MHEDA Suppliers predicted heady times and spoke of possible revenue records to be set in 2015. Many suppliers brought those expectations into fruition, as 2015 was by and large a positive one for the industry. The outlook is still positive for 2016, although MHEDA Suppliers are a little more measured with their ...

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Slow Growth Forecasted for 2016

MHEDA dealers across North America anticipate growth, though not as robust as years past By Steve Guglielmo Every year, the 1st Quarter issue of The MHEDA Journal is devoted to forecasting the industry for the year to come. To do this, we not only get forecasts from our partner associations like MHI (page 65), ITA (page 66), MAPI (page 72) ...

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How to Get Your Online Marketing Efforts Back on Track

By Brian Bluff Over the past 18 months we have audited the online marketing efforts of over 175 distributors and manufacturers. For the most part, these companies are in the same boat – digital marketing has become more difficult than a single person or skill set can handle and the company doesn’t have a plan. The aim of this article ...

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Hack-Proof Your Company’s Social Media

Protect your social media sites from hackers By Ryan Holmes On Monday, Feb. 18, Burger King woke up to one whopper of a social media problem. The company’s Twitter account had been hacked—its name changed to McDonalds and its background replaced with an image of Fish McBites. In the hour it took for officials to regain control, hackers proceeded to ...

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MHEDA Suppliers Recognize Dealers of Distinction

MHEDA is proud to recognize its members who have been identified by their manufacturers and suppliers as dealers of distinction. MHEDA distributors are routinely ranked among the best in the world. The discount programs, education and networking opportunities, publications and more that the Association offers are valuable resources for material handling distributors. With MHEDA’s resources at their disposal, these already ...

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What Does a Winning Sales Strategy Look Like in 2015?

By Ryan Estis The sales techniques that most small business owners and sellers relied upon ten (or even five) years ago have stopped working. Customers have changed. We’re living in the middle of a major market transformation. Sales are changing more right now than it has in the past 100 years. Today, selling is about getting referred and getting found. ...

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Never Drop Your Prices Again!

How to stop selling on price By Marc Wayshak I was recently at Lord & Taylor with a close friend of mine when she held up two pairs of high-heeled shoes. Both pairs were black, appeared similar and looked pretty to me. “What do you think each pair of shoes costs?” she asked. “Well, this is a nice place, so ...

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