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Fourth Quarter 2014


C O V E R   S T O R Y

Innovative Solutions to Unique Challenges
2015 MHEDA Sales Success Stories
By Steve Guglielmo

60 World-Changing Innovations
The 60 inventions that have shaped our world since MHEDA was founded.
By Chris Powers

The Technology Revolution
Liftech Equipment’s Technological Makeover
By Steve Guglielmo

MHEDA’s 2015 Critical Impact Factors
Trends and challenges that the industry will face in 2015

Mobile Web – Trend or Reality
2014 MHEDA Critical Impact Factor #12
By Brian Bluff


MHEDA Member Profile

A Lifelong Dream
College roommates bring CE-DFW from a game room to an industry leader
By Steve Guglielmo

@ Work
Chris Conway, Mezzanine Safeti-Gates

Sales and Marketing

Never Drop Your Prices Again!
How to stop selling on price
By Marc Wayshak


President’s Perspective

From The Desk Of Liz Richards

Ask Your Board

Editor’s Note

Money Matters

Benchmarking, What’s It All About?
By Robin Currie

Human Resources

Six Surprising Reasons to Enhance Your Business Ethics
By Jeff Havens

MHEDA Milestones and Products

MHEDA Member Milestones


The online Member Profiles of the following companies will give you more insight into some of MHEDA’s 2014 Board members: AHS, Bode Equipment Company, Conveyor Solutions, Hy-Tek Material Handling, Morrison Industrial Equipment, PeakLogix and Reikes Equipment Company.

How did you do? Read the 2013 Industry Forecast to review the past year.

The MHEDA Journal is published quarterly: Winter, Spring, Summer and Fall. Subscription rate is $40 annually. Not-for-profit and charitable organization rate is $40 annually. MHEDA members receive this magazine as part of their dues. The MHEDA Journal is published by the Material Handling Equipment Distributors Association, 201 U.S. Highway 45, Vernon Hills, Illinois 60061-2398.

Executive Editor – Liz Richards Managing Editor – Steve Guglielmo Editors – Susan Freibrun •  Rebecca Hein • Joanne Piacenza • Cindy Thoren

Editorial correspondence should be sent to Liz Richards, Executive Director, Material Handling Equipment Distributors Association, 201 U.S. Highway 45, Vernon Hills, Illinois 60061-2398; telephone 847-680-3500; fax 847-362-6989. Advertising correspondence and materials should be sent to Drew Jasinski, Naylor, LLC, 5950 NW 1st Place, Gainesville, Florida 32607; telephone 352-333-3434; fax 352-331-3525; email djasinski@naylor.com.