Home >> Sales and Marketing (page 10)

Sales and Marketing

Earning Customer Loyalty

A material handling equipment manufacturer describes how he was able to develop a loyal customer base and explains five lessons that enabled him to do so. By Ron Gilleland.

Read More »

We’re Still Here

A series of Sales Success Stories describing an interesting material handling equipment application and the supplier's relationships with the distribution channel.

Read More »

Sales Is A People Business

70% of success is how you manage your relationships with other people—only 30% of success is attributable to technical skills. For salespeople and managers, this means keeping the focus on customers. By Tom Reilly.

Read More »

Sales From Another Perspective

By looking at sales and selling from a different perspective, salespeople can increase their productivity and maximize efficiency. By David Rubinstein.

Read More »

Solution Selling In A Flat World

The Design for Six Sigma methodology is an approach to strategic account management that involves five steps: define, measure, analyze, design and verify. By Mike Ensby.

Read More »

Changing A Negative Into A Positive

The challenging economy presents an opportunity for material handling distributors to increase marketing at a crucial time and maintain financial success. By John R. Graham

Read More »