Home >> Tag Archives: 4Q 2012

Tag Archives: 4Q 2012

The Value of MHEDA-NET

By Mark Juelich I remember getting a call from Gary Moore in the early fall of 2005. I didn’t really know Gary back then other than the fact that he was an industry leader who was well respected by his peers. Gary called to invite me to join his MHEDA-NET group, “The Integrators.” I wasn’t really sure what MHEDA-NET was ...

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Social Media and Search Engine Marketing

A Plan and a Process By Brian Bluff Material handling companies routinely ask two questions about Internet marketing: “How do we develop a search engine marketing and social media plan that delivers results?” and “Where should we start?” Here we’ll explore a methodology for developing an Internet marketing plan that covers social media and search engine marketing, including effective strategies ...

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Are Your Sales Representatives Satisfied? By Mike Emerson A recent survey of wholesale distributors by Robert W. Baird and Company found that nearly a third of distributors are dissatisfied with their sales compensation programs. This finding is very consistent with my experience over the last dozen or so years and was my motivation behind writing the book, Effective Sales Incentive ...

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Expanding Service Department Metrics

By Matthew Hicks In our work with dealers in multiple industries we see the same anxiety regarding the management, development and execution of the service department. Especially in periods of service market growth, the anxiety is heightened because of the diverse forces that play on service performance. These forces range from recruiting, selecting, onboarding and training cycles, to billing, expense ...

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Happy Anniversary!

MHEDA Congratulates the following companies, each of whom is celebrating a milestone anniversary in 2012. (Distributor members are listed in black, while Supplier/Associates are listed in red. To submit a press release or anniversary photo, please email Steve Guglielmo at sguglielmo.tmj@gmail.com) 105th Anniversary  —  Est. 1907 Hamilton Caster & Mfg. Co., Hamilton, OH     Modern Equipment Company, Inc., Omaha, NE   ...

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