Home >> Tag Archives: 4Q 2013 (page 2)

Tag Archives: 4Q 2013

Measuring The Marketing Department

“What steps can the marketing manager (or department) take to show their contribution to achieving a company’s market share?” – Lorie Leitner, Sales Support Manager at ProLift Industrial Equipment Co. in Louisville, KY Jerry Weidmann  President  Wisconsin Lift Truck Corp. Brookfield, WI The contribution that a marketing department makes to achieving the company’s market share is based on the functions ...

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The Value of Partners

By Liz Richards, Executive Vice President, MHEDA Each year, MHEDA profiles Sales Success Stories in the pages of the fourth quarter issue. Since MHEDA’s founding in 1954 and for many years prior, distributors and their supplier partners have been working together to serve the customer by solving problems, offering solutions and achieving “sales success.” Although time has marched on and ...

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Extraordinary Service

By Jerry Weidmann, 2013 MHEDA President  MHEDA is committed to making its distributor members the most effective and efficient conduit to the marketplace for their manufacturers. In this issue, a number of articles celebrate the success of distributor/manufacturer partnerships in serving customers. The market is changing, but in the end it takes quality distributors and manufacturers to meet the needs ...

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