Home >> Tag Archives: Asked & Answered

Tag Archives: Asked & Answered

Preparing For Inflation

“Although interest rates are still very low, there is discussion about the possibility of inflationary business conditions in the next 2-3 years. Younger employees may not have the experience of working through an inflationary environment. What advice would you give to members who may be facing this economic condition?”                       ...

Read More »

Measuring The Marketing Department

“What steps can the marketing manager (or department) take to show their contribution to achieving a company’s market share?” – Lorie Leitner, Sales Support Manager at ProLift Industrial Equipment Co. in Louisville, KY Jerry Weidmann  President  Wisconsin Lift Truck Corp. Brookfield, WI The contribution that a marketing department makes to achieving the company’s market share is based on the functions ...

Read More »

Addressing the Equipment Shortage

“Considering the current used equipment shortage, when do you think the supply of used equipment will bottom and availability will return to more normal levels? How much worse does everyone think the used equipment shortage will get before it improves?” – John L. Gelsimino, President at All Lift Service Co Inc., in Willoughby, Ohio Jerry Weidmann President Wisconsin Lift Truck ...

Read More »

Innovations and Best Practices

“As you build your business and focus on improving your dealership’s processes and policies, what innovations/best practices have you implemented in the various departments that you are most proud of? How do you make sure these practices are duplicated by every present as well as future employee?” –    John Truss, Operations Manager, Lift Power Inc. in Jacksonville, Florida Scott Lee ...

Read More »

Recruitment and Retention

Recruitment and Retention “What are the most significant changes a company can implement to recruit and retain talent in the material handling industry within a reasonable budget? How much would you allocate to the recruitment process if you chose to outsource?”- Allan Haynsworth, President Atlantic Lift Systems, Norfolk, VA. Jerry Weidmann President Wisconsin Lift Truck Corp. Brookfield, WI Retention The ...

Read More »

Conveying Value Proposition

Question: “At one time, distributors had control over product information, access and price. The Internet and other communication mediums have disrupted this structure such that end users now control much of that. In light of that environment, what tools and methods have you found successful in conveying and maintaining the value proposition that your company brings to the market-place and ...

Read More »