Home >> Tag Archives: From the Desk of Liz Richards (page 2)

Tag Archives: From the Desk of Liz Richards

The Art of Pricing

The cheapest solution isn’t always the best By Liz Richards, Executive Vice President, MHEDA I love the story about the barber who faced a dilemma when a competitor moved across the street and posted a neon sign offering haircuts for $5. The barber, who was accustomed to charging $20 for a cut, pondered what to do. Should he lower his ...

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Industry Workforce Challenges – A Grass Roots Opportunity

By Liz Richards, Executive Vice President, MHEDA I am writing my column on the second week after ProMat. Whew! If you participated in the show as MHEDA did, you are engaged in a flurry of follow up activity. Hat’s off to our friends at MHI who produced an incredible event full of engaging sessions, fantastic networking opportunities and record breaking ...

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What’s in a Name or….What’s in an Acronym?

By Liz Richards, Executive Vice President, MHEDA I remember once telling someone I worked for MHEDA (maa-hee-da), and he said to me, “I know that company. They are a Japanese manufacturer of copy machines right?” Well no, not quite. But frankly, with so many acronyms floating around today, Webster’s might consider a dictionary dedicated just to the MHEDAs of the ...

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Planning Is Bringing The Future Into The Present

By Liz Richards, MHEDA Executive Vice President “Planning is bringing the future into the present so you can do something about it now.” – Alan Lakein Alan Lakein, an author on personal time management, is credited for that quote, and to me it embodies the essence of why strategic business planning is so critical. Your MHEDA Board of Directors has ...

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