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Tag Archives: Liz Richards

The Art of Pricing

The cheapest solution isn’t always the best By Liz Richards, Executive Vice President, MHEDA I love the story about the barber who faced a dilemma when a competitor moved across the street and posted a neon sign offering haircuts for $5. The barber, who was accustomed to charging $20 for a cut, pondered what to do. Should he lower his ...

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MHEDA Members: Doing What You Do Best

By Liz Richards, MHEDA Executive Vice President Given the expertise in this industry, it’s hard to find better sales people than MHEDA members. Of course it’s your life-blood and one of the things you do best. We benefited from your sales skills during the MODEX Show held in Atlanta last February, and we have many of you to thank for ...

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