A Powerful Marketing Advantage: Your Company’s Anniversary

July 21, 2014

By Brian Bluff Marketing your company’s anniversary

Want to Grow? MARKET!

November 19, 2013

Here’s a simple, tragic truth about the vast majority or distributors and manufacturers: not enough prospective buyers know about your company and the wonderful things you can do to help them.

Who’s to Say What’s Sexy? Marketing in a Narrow-Niche B-to-B Space

June 9, 2012

By David Avrin, The Visibility Coach A colleague commented to me recently about how he could certainly understand how I could get excited about speaking for companies and organizations that create and sell new consumer products or gee-whiz technology, but was struggling with what I would have to say to businesses selling mechanical parts, packaging supplies, trucking services or financial ...

Social Media and the C-Level: Objections Discussed

June 8, 2012

By Brian Bluff At MODEX, my brother Eddie and I had the opportunity to deliver a workshop titled, “Social Media Bootcamp.” During a break, I spoke with a number of the attendees. Despite their excitement about the power of social media and its potential impact on their businesses, some expressed concern about their ability to get started. The reality is ...

Briggs Appoints Pollock

January 7, 2011

January 7, 2011: Briggs Equipment appointed Andy Pollock to the position of marketing director.

Distributor Niche Marketing

December 14, 2010

Methods for distributors to capitalize on growing end-user markets.

Taking It To The Streets

October 15, 2010

Use of vehicle wraps can be an effective marketing strategy for material handling equipment distributors. By Paul Bilson.

You Can Win This Price War

October 15, 2010

A pricing strategy helps equipment distributors emerge from the price war victorious in the material handling industry. By Tom Reilly.

Interactive Marketing: A New Strategic Challenge

July 15, 2009

Marketing your material handling company online. By Michelle Kissinger.

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