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Tag Archives: social media

How to Get Your Online Marketing Efforts Back on Track

By Brian Bluff Over the past 18 months we have audited the online marketing efforts of over 175 distributors and manufacturers. For the most part, these companies are in the same boat – digital marketing has become more difficult than a single person or skill set can handle and the company doesn’t have a plan. The aim of this article ...

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Hack-Proof Your Company’s Social Media

Protect your social media sites from hackers By Ryan Holmes On Monday, Feb. 18, Burger King woke up to one whopper of a social media problem. The company’s Twitter account had been hacked—its name changed to McDonalds and its background replaced with an image of Fish McBites. In the hour it took for officials to regain control, hackers proceeded to ...

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Can Social Networks Impact You and Your Business?

By Linda Anlauf I’ve tried my best to learn as much as possible about the variety of social networks available for business such as Google+, LinkedIn, Twitter, Facebook and Pinterest. And I’ve been asked many times by customers, coworkers and even friends outside of the Material Handling industry about why I stay connected on these platforms. The answer is easy…to ...

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The Social Convention Revisited

By Steve Guglielmo In my 2nd Quarter Editor’s Note, I wrote about the “Social Convention” and how we were going to make every effort to make this year’s Convention more social than ever. After having attended Convention in Orlando this week, I can say that this was an unabashed success! Convention, to me, is such a unique opportunity because there ...

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MHEDA’s Social Convention

By Steve Guglielmo Every year at the MHEDA Convention, I ask attendees what they enjoy most about attending Convention. And while there are always a variety of answers, one response that is almost ubiquitous is the networking opportunities Convention provides. Whether the networking comes from the Exhibitors’ Showcase, the Roundtable discussions or even the Sunday morning golf tournament, Convention is a ...

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The Importance of Social Media

By Steve Guglielmo As I mentioned in my last blog, 2014 will be a year full of exciting changes for The MHEDA Journal. We’re celebrating MHEDA’s 60th Anniversary by giving our media package a face lift. That means an increased emphasis on the Internet in the form of MHEDA-TV, blogs, and especially Social Media platforms. MHEDA has an active presence ...

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Search Engine Marketing Value Proposition

How Big is the Opportunity and How Much Will it Cost? By Brian Bluff Generating more leads is the first step to growing sales. In the absence of an ecommerce enabled website, an Internet marketer’s job is to use your website to drive leads. That grows sales and directly impacts your bottom line. There are practically as many strategies for ...

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Social Media and Search Engine Marketing

A Plan and a Process By Brian Bluff Material handling companies routinely ask two questions about Internet marketing: “How do we develop a search engine marketing and social media plan that delivers results?” and “Where should we start?” Here we’ll explore a methodology for developing an Internet marketing plan that covers social media and search engine marketing, including effective strategies ...

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The Why and How of Twitter

By Mark Juelich On March 21 Twitter celebrated its 6th birthday. For those of you who may not be familiar with Twitter, it is a social media website and social network often described as a “microblog.” Users can communicate with selected groups based on their interests through 140character or less “tweets.” How can this information be useful to you and ...

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Social Media and the C-Level: Objections Discussed

By Brian Bluff At MODEX, my brother Eddie and I had the opportunity to deliver a workshop titled, “Social Media Bootcamp.” During a break, I spoke with a number of the attendees. Despite their excitement about the power of social media and its potential impact on their businesses, some expressed concern about their ability to get started. The reality is ...

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