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Tag Archives: Steve Fawcett

Taking the Long View

Bode Equipment Company’s history of long-term strategic planning By Steve Guglielmo Bode Equipment Company is celebrating its 40th Anniversary in 2015. From its inception, Bode has always had a strong foundation of family and close relationships. In 1975, Larry Bode founded Bode Equipment in his living room in Suncook, New Hampshire. For ten years, Bode operated as a two-person operation ...

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Conveying Value Proposition

Question: “At one time, distributors had control over product information, access and price. The Internet and other communication mediums have disrupted this structure such that end users now control much of that. In light of that environment, what tools and methods have you found successful in conveying and maintaining the value proposition that your company brings to the market-place and ...

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